Unveiling the dark side of influencer marketing: how social media influencers (human vs virtual) diminish followers’ well-being
- Creator: Barari, Mojtaba
- Resource Type: journal article
- Date: 2023
Driving COBRAs: the power of social media marketing
- Creator: Cheung, Man Lai , Pires, Guilherme D. , Rosenberger III, Philip J. , De Oliveira, Mauro Jose
- Resource Type: journal article
- Date: 2021
Driving consumer-brand engagement and co-creation by brand interactivity
- Creator: Cheung, Man Lai , Pires, Guilherme D. , Rosenberger III, Philip J. , Jose de Oliveira, Mauro
- Resource Type: journal article
- Date: 2020
E-trust: the influence of perceived interactivity on e-retailing users
- Creator: Merrilees, Bill , Fry, Marie-Louise
- Resource Type: journal article
- Date: 2003