Showing items 1 - 5 of 5

Your selections:

The dark side of artificial intelligence in marketing: meta-analytics review

Unveiling the dark side of influencer marketing: how social media influencers (human vs virtual) diminish followers’ well-being

Driving COBRAs: the power of social media marketing

Driving consumer-brand engagement and co-creation by brand interactivity

E-trust: the influence of perceived interactivity on e-retailing users

  • 1
  • Disclaimer
  • Privacy
  • Copyright
  • Contact
  • Deposit